Ana M. POPESCU
CREATIVE & ART DIRECTION. DESIGN. BRANDING. PRODUCTION.
CREATIVE & ART DIRECTION.
DESIGN. BRANDING. PRODUCTION.
I keep complex information intact during handoffs and deliver it in
a simple, appealing form to the people using it.
I keep complex information intact during
handoffs and deliver it in a simple,
appealing form to the people using it.
[01. ABOUT]
Hi, I'm Ana. Director and designer experienced in developing campaigns, brand systems, and visual storytelling for retail, industrial software, science, and global pharma.
Trained in mathematics and computer science, I approach design, craft, and technology as a single discipline, whether the output is DPI or PPI, delivered on budget and on time.
[02. PROJECTS]
I started my career at a printing house in Bucharest and never stopped learning. From desktop publishing, prepress, and production to editorial design, advertising, marketing, and entrepreneurship, I covered as many areas as possible to understand the process end-to-end. Now I know what is feasible in production and how to guide different teams to communicate with each other.
[03. HIRED FOR]
I cover both the "why" and the "what" - essential ingredients of a brand or a product to meet marketing goals and strategic direction.
From “just a logo” to complex visual identity systems, I guide brands in finding a distinctive voice and a timeless look.
Abstract and dense technical or scientific information transformed into compelling, visually appealing stories without losing its meaning.
With my background in production, I know what is feasible to execute and can deliver end-to-end solutions and consulting services.
I cover both the "why" and the "what" - essential ingredients of a brand or a product to meet marketing goals and strategic direction.
From “just a logo” to complex visual identity systems, I guide brands in finding a distinctive voice and a timeless look.
Abstract and dense technical or scientific information transformed into compelling, visually appealing stories without losing its meaning.
With my background in production, I know what is feasible to execute and can deliver end-to-end solutions and consulting services.
[01. ABOUT]
Hi, I'm Ana. Director and designer experienced in developing campaigns, brand systems, and visual storytelling for retail, industrial software, science, and global pharma.
Trained in mathematics and computer science, I approach design, craft, and technology as a single discipline, whether the output is DPI or PPI, delivered on budget and on time.
[02. PROJECTS]
I started my career at a printing house in Bucharest and never stopped learning. From desktop publishing, prepress, and production to editorial design, advertising, marketing, and entrepreneurship, I covered as many areas as possible to understand the process end-to-end. Now I know what is feasible in production and how to guide different teams to communicate with each other.
[03. HIRED FOR]
I cover both the "why" and the "what" - essential ingredients of a brand or a product to meet marketing goals and strategic direction.
From “just a logo” to complex visual identity systems, I guide brands in finding a distinctive voice and a timeless look.
Abstract and dense technical or scientific information transformed into compelling, visually appealing stories without losing its meaning.
With my background in production, I know what is feasible to execute and can deliver end-to-end solutions and consulting services.