GORENJE National Campaign
From design partner and production broker to interim Marketing Manager: running a national launch campaign across 21 locations. Sales doubled.
[CLIENT]
Gorenje | Bucharest, Romania
[SCOPE]
VitaWay and Chef's Collection National Launch Campaign
[SERVICES]
Marketing, Project and Budget Management, DTP & Pre-press Setup, Production Consultancy and Supervision
Gorenje, one of the leading European household appliance manufacturers with over 75 years of history (now part of the Hisense corporation), has been a longtime favorite client. I provided design, prepress setup, and production services, with a focus on print and retail display solutions. And I covered the Marketing Manager role for one year due to a year-long leadership gap.
In March 2017, we launched VitaWay and Chef's Collection in Romania - a complex, countrywide campaign, in 21 Selgros Cash&Carry locations. Sales doubled compared to the previous product collections.
I managed the marketing operations (campaign strategy, supplier coordination, budget allocation, retail partnerships). I designed and prepared each piece for production, from store furniture and stickers to POSM and marketing collateral, to online campaigns.
The campaign, in numbers:
→ 21 Selgros Cash&Carry locations
→ 2 months of ongoing campaign (March - May 2017)
→ 2 managing partners
→ 8 external suppliers
→ 4 delivery and installation teams
→ 400000+ printed pieces and 3000000 loyalty stickers
Services: marketing management, DTP & pre-press setup, technical consultation, project and budget management, production, logistics, on-site installation at all designated locations.
